FashionJanuary 22, 2010

Fashion Friday: Alexa Chung for Madewell

The J.Crew PR department gave me the heads up that model/tv host/fashionista Alexa Chung will be doing a line with Madewell this spring (as well as launching e-commerce-FINALLY). This news comes after I made my first Madewell denim purchase last weekend of which I am thrilled. Sick of spending nearly $200 for jeans, I tried on several cuts there-all of which looked great- and decided on a semi-destroyed pair of skinny skinnies for $79 that I have been wearing ALL week. I kind of want to sleep with them on I love the fit so much. Even a woman in the dressing room after yoga commented on how fierce they looked (cue inner happy dance).

Alexa’s laid back indie girl vibe is a perfect fit for Madewell and I’m looking forward to seeing what she puts out. I know the girl loves a good trench coat, so I’m hoping one of those is produced as I need (an affordable one) one BADLY. Here are some pics of Alexa if you aren’t hip to her yet…

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Alexa Chung
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I wish I were as daring and as carefree in my dressing. Plus she’s a knockout.Spread the wealth, sista!

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Jcrew, left, Banana, right

On a side note- stores like Madewell, J.Crew and Banana are ALL carrying chambray/denim shirts. At first I totally scoffed at this due to the fact that this particular item of clothing reminded me of my most hideous middle school years in which I looked like a permed, bucktoothed walrus. However, guess what I just bought tonight? A friggin’ denim shirt!!! I know, I am such a hypocrite! But when I put it on in the dressing room I felt all cool and relaxed (like dear Alexa) and thought “Oh this will look so killer with tight black cropped pants and heels or a really dressy pencil skirt….” and my memories of teenage hideousness flew out of the dressing room! Am I crazy for imbibing in this resurfacing trend?

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