Life & FamilyJune 19, 2014

The Business of Blogging.

blogging-tips-for-marketers

Yesterday I got wind that there was a big feature in WWD about bloggers, affiliate links and their income.  I had heard grumblings about this piece coming out, but didn’t really pay attention to it since I’m not a premiere fashion blogger and that’s just not the world I live in.

Until a few people told me I was mentioned in the article.

Cut to this evening when my sister-in-law e-mailed me a link from Fast Company saying “You’re a millionaire?!?” Ummmm, what?!?

Having my name and blog in WWD, Fast Company (hubby is SUPER jealous), Racked and Refinery29 is pretty damn amazing, but I am here to report that the income level being reported is simply not true. Yes, I am a Top 25 publisher for RewardStyle, an affiliate network for bloggers, but making millions from it? Sadly, not even close. If I were, I don’t think I would be gearing up to paint my entire addition with my husband instead of hiring someone to do it for us. Or stressing about paying the mortgage on said addition. I’d also probably have more employees in my design business,  a cleaning lady, a Chanel bag and 600 puppies (and maybe a baby goat for good measure).  And if by some miracle I did make a million bucks off my blog through RewardStyle, there is a very, very large check missing in the mail that I’d love to find.

I am so proud of the success this blog has brought me, financially and otherwise,  but the thing I most value is your trust.  And for that reason, (even though discussing my income in a public forum is not something I wish to do),  I wanted to state that in these various articles my income from blogging is grossly misstated.  High fives to those who DO make that much, but as for me, no. Not yet, anyways. A girl has to have goals. :)

The whole concept of affiliate linking and blogging has been up for debate lately and I want to also discuss this openly with you.  Over the years, bloggers- especially fashion bloggers- have become this strong new hybrid of editor/model/curator that have attracted the attention of companies and therefore have become a new vehicle for marketing dollars.  What and how I blog has not changed, but my ability to make some money off of doing it has.  I write and design my posts first and then check to see if any links for that post are available through RewardStyle (which gives me a commission on those items readers buy through my posts)- I don’t pick items based on whether or not I make a commission on them.  And if I have agreed to do a sponsored post or collaboration with a company, not only do I very carefully consider if the brand works with my aesthetic and readership, but it is always labeled as such so y’all know it. I can’t speak to how other bloggers work, but that’s how I do. Simple as that.

The best compliments I get are when readers say they feel like reading my blog is like chatting with a stylish best friend. And I see all of you like that…friends.  And I wouldn’t tell you to buy something I didn’t actually love just as I wouldn’t tell any of my real life girlfriends that big shoulder-pads and crimped hair look SO amazing on them. And I certainly wouldn’t be hiding millions of dollars from any of you while lamenting about not being able to afford an amazing vintage rug on 1st Dibs, I’d be the one buying the drinks and toasting! I am very proud of my success, but only the success I have truly earned.

Thanks for listening,

EG

 

 

More Life & Family...

Thanks for subscribing.