Fashion Friday: British Style with Joules

Joules is a British brand that has been making its way into my closet (and Henry’s) over the past year. I first heard about them when I saw Erika Powell wearing one of their adorable Cowdray button collar sweatshirts on her blog a long time ago. Then my mom became a huge fan of those same sweatshirts (currently limited in inventory online- but they always seem to bring back new colors and styles of it) and then I got one. And now I’ve expanded past just that beloved item into other pieces from them. As for Henry, well there is just so much cuteness in the baby section (and all of it really well made) that it’s hard to not order everything. And today I have a great excuse to do just that as Joules is offering my readers 20% off all full-priced items with the code ELEMENTS(ends Oct [email protected])!!!  Here are some of my favorite items:

I have this poncho and love it- perfect for fall, super warm and not itchy- I actually wore it just like this with a striped tee underneath. This plaid tweed coat is another awesome fall piece that is great for layering- ladylike but with menswear influence.
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You know I am a connoisseur of striped tee shirts and I love how thick and well made these are (no sheer, fall-apart-after-one-wash issues here!) I also dog the relaxed silhouette of this turtleneck sweater.

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Their faux fur game is strong with these jackets.  I LOVE this first one– a mix of the trendy anorak style coat but with a chic faux fur collar (which is detachable! Two in one!)  This tweed blazer (also with a removable faux-fur collar) would look so awesome with some distressed denim and leather booties!

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I love a good, preppy quilted jacket like this one (the stand up neck is nice) and this scarf is absolutely gorgeous.

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This striped tee with floral print is so happy and sweet.  I don’t think I’ll tire of stripes and florals together ever. And I love the idea of wearing this dress with tights, a grey scarf and knee high suede boots for the office.

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Joules is well known for their incredible welly selection– I have these crocodile ones and they are not only super chic but way comfier than the Hunters I used to have.  My mom has these dog print ones which so awesome with the yellow stripe up the back (perfect extra detail).

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The bow detail on the back of this version is adorbs and these mid-height striped ones have a very EOS vibe to them, no? :)

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I HAD to get Henry this mini quilted barn jacket. Obviously. Someday in the not too distant future he won’t let me dress him like a tiny British gentleman anymore and I will be so sad. So I’ll do it while I can! He also has this insanely soft striped sweatshirt (thick enough to act as a jacket, really) and I love that its reversible!

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We ignore the whole “tights are not pants” rule for babies- these leggings (boys and girls) are awesome for squirmy crawlers.  I pair them with cute knit hoodies and boots and Henry is free to move about in total comfort.

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This mixed print dress is adorable as is this quilted puffy jacket with floral lining.

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I hope you have a wonderful weekend everyone! I’ll see you Tuesday for the launch of my collection!!! :)


**This post was sponsored by Joules.  All selections and opinions are my own.  Thank you for supporting those who keep EOS alive and kicking!


  1. Hi Erin! Well, this is off topic but – did your home accessories collection launch yet? I put a big post-it for the 5th, but I’m having trouble finding it on Wayfair. Is the Internet just trying to help me not overspend? Nice try, Internet.

  2. Love the fashion picks!

    Also, would it be possible to do another work out looks post but for winter weather?

    Thank you!

  3. Love learning of a new designer. I was happy to hear you don’t love your Hunters because I have a love/hate with mine and need to find new boots. Love the croc ones you have and was so pleasantly surprised at the price. Score!!!!

  4. Thank you for introducing me/us to this line of clothing. I have no time to shop, and the shopping that I do is 100% online. Your picks have never failed me, and I really appreciate you sharing not only your recommendations, but the discount code as well. Can’t wait to receive everything I ordered!

  5. OMG!!! I was literally in my doctor’s office and couldn’t wait to order! LOVE this brand. Ordered boots, blazer me coat….Thanks for the discount! Xoxo

  6. I’ve always loved Joules – I usually get one or two things for holiday gifts for my husband and daughter! Great deal!

  7. On the subject of Erin’s picks, I’ve been stalking the Rag & Bone Newbury boots she recommended a few months back. They’re pricey so I hadn’t yet pulled the trigger but everything on the Rag & Bone website is 25% off today so I just bought them. I actually had Nordstrom price match them as it’s easier for me to exchange sizes at Nordstrom if needed. I hope they’re the boot that improves every one of my lame outfits :)

  8. Too funny, I was planning to wear my black sweater poncho with my black and white striped long sleeved tee, jeans and tall Hunter boots this Sunday to an antique show, but now it may be in the 70s here in Northern California. How I wish for just a hint more of Fall!

  9. Love Joules! I got the brown Chelsea boots with the leopard pattern on the back last year. They are so well made and comfortable I’m really wearing them all the time. The pattern should be right up your alley I think :)

  10. I love their wellys! I have navy/pink bulldog ones. So much better than Hunters! Thanks for sharing.

  11. I spent so much time in a Joules store in Edinburgh two years ago. It was a small store but I just couldn’t decide what to get. Ended up with a blouse and one of those striped collared sweatshirts that I literally wore out of the store. Since then I’ve gotten a navy trench coat with their lively flower lining. I just love it! Guess I’ll have to get something new with this great discount. Also love the bunny logo, especially for kids!
    Quality is great and British prep is always on trend.

  12. Just bought the field coat in that beautiful green! I was looking for something to replace a casual toggle short coat that I LOVED but had simply seen better days.

    Thanks so much!

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